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How to: sell the power of Wax Cotton Proof to your customers!

Waxed cotton is waterproof and extremely durable, having been coated in a paraffin or beeswax-based wax. It suits a range of outdoor conditions: providing wind protection, lightweight insulation during spring and warmth in colder months, as you can easily layer under the garment.

The water repellency on a waxed jacket is one of its key features and it is imperative that consumers know how to care for and keep it waterproofed.

Waxed jackets should be re-proofed at least once a year, however it does depend upon wear. When you notice cracks or lines appearing on the outer fabric, the wax has started to wear away and water could be absorbed; this will lead to moisture vapour building up on the inside of the garment and the user feeling clammy.

Advise your customers on the best Nikwax aftercare for their wax jacket and let them know just how easy it is to keep their garment in top condition!

Nikwax Wax Cotton Proof:

An effective spray-on that provides instant durable water repellency.

Wax Cotton Proof will prevent waxed cotton garments from absorbing water and ‘wetting out’, while helping to maintain breathability.

So easy to use – let your customers know how!

  • Clean the outside of the jacket with Tech Wash® (refer to the care label first!) and sponge down to remove any dirt or contaminants on the fabric.

  • Fasten the jacket and lay on a clean surface.
  • Wearing gloves, spray Wax Cotton Proof evenly and generously on to the outer fabric.
  • Spread with a damp sponge or cloth and rub into the fabric.
  • Hang to air dry – rubbing in any drips and touch up areas which may have been missed.

Care for a waxed jacket correctly and it will perform for many years to come.


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