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Maintain the performance of your Nikwax Directional Textiles® for longer

Nikwax is the global leader in safe, high performance waterproofing, cleaning and conditioning for outdoor gear, but did you also know that Nikwax manufactures a range of high performance waterproof fabrics? Páramo Clothing has been using our Directional Textiles for nearly 30 years and we’d like to introduce them to you…

OUTERWEAR
Nikwax Analogy® Waterproof fabric combines Nikwax Analogy Pump Liner® – which mimics the action of animal fur by pushing liquid water outwards to protect you from rain, condensation and perspiration whilst protecting your insulation – with a directional microfibre to deflect wind and rain. The fabric is soft, strong and durable, is effective in both high humidity and very cold conditions, and its water repellency can be easily renewed for the lifetime of the garment.

Nikwax Analogy Insulator combines Nikwax Windproof closely woven microfibre outer with Nikwax synthetic, water resistant fill to cut windchill and provide excellent insulation for overlayering with other Nikwax fabrics. It retains body heat very effectively to warm the body quickly and deflects rain whilst providing excellent moisture vapour transfer. It packs down small, giving a high warmth to weight ratio, and the fill gives a down-like feel and performance, with the benefit of still working well when wet.

Nikwax Windproof, Windproof Stretch and Windproof Denim are closely woven, resilient microfibre fabrics that cut wind chill and protect your insulation whilst still allowing movement of water away from the body. Comfortable when worn next to the skin, they are extremely breathable and highly resistant to degradation in ultraviolet (UV) light. They also fold and compress without damage so are ideal for ‘pack and carry’.

Nikwax Fleece is both water repellent and wind resistant, actively pushing liquid water – rain and perspiration – away from the body to keep you dry. It performs in all temperatures and humidity conditions whilst also trapping still air to provide superior insulation when needed.

Nikwax Cotton+ is a lightweight yet tough fabric that blends cotton with modern synthetic fibres to provide rugged comfort. By combining the best of the properties of both fibres, the fabric offers easy wear and easy care qualities ideal for outdoor activities and travel. It is quick drying and UV and wind-resistant.

What cleaning products are best for my Nikwax outerwear garments?
Designed and optimised to treat breathable waterproof fabrics, Tech Wash® is an easy-to-use and highly effective cleaner that also revitalises Durable Water Repellency (DWR) and maintains breathability. Regular cleaning of your gear will keep it performing at its best, however, when  Tech Wash alone does not revitalise the DWR it is time for a thorough re-proof.

TX.Direct® is the No.1 high performance waterproofer that is quick and easy-to-use in your washing machine; treating the seams, tapes and cords of your garment, as well as the fabric. The product develops on air drying, leaving a flexible water repellent treatment on individual fibres that allows moisture vapour to pass through, maintaining breathability.

Nikwax Cotton+ garments should be cleaned first with Tech Wash, as above, followed by Cotton Proof, which delivers the same waterproofing result as TX. Direct.

 

BASE LAYERS
Nikwax Parameta® base layers are made from incredibly versatile and lightweight polyester fabrics that provide either cooling or insulation as needed. They wick very effectively and spread perspiration over a large area, which dries out rapidly.

Parameta G has a raised grid pattern that traps air for insulation when covered with a windproof layer. Worn alone, the fabric allows air to circulate next to the skin for cooling.

Parameta A keeps you cool at higher temperatures and blocks out virtually all damaging UV rays, making it ideal for warm weather activities and travel.

Parameta T provides light insulation, making it excellent for cooler conditions. Its soft feel is very comfortable against the skin, even when worn for prolonged periods.

Parameta T+ is a reversible, asymmetrical fabric that directs water from one face to the other and provides two levels of cooling. It is also very robust and resists the ‘pulls’ that base layers are often prone to.

What cleaning products are best for my Nikwax Parameta base layers?
Once your base layers have been worn a few times and are starting to smell, clean them with BaseWash® to deodorise, freshen, soften, and enhance their drying and cooling performance.

Not only is BaseWash easy-to-use as it cleans and conditions at the same time, but it outperforms conventional household detergents and fabric conditioners, which can impair the wicking qualities of base layers and cause moisture retention. Additionally, over time, a build-up of bacteria and body oils can lead to your base layers smelling, which conventional detergents and fabric conditioners will simply mask rather than remove.

If you have just a few dirty base layers and want to clean them in a regular laundry load without compromising their technical attributes, BaseFresh®, will deliver the same results as BaseWash. Used instead of a fabric conditioner, BaseFresh allows your regular detergent to clean away dirt and stubborn stains, whilst it will deodorise, inhibit the build-up of body odours, improve wicking and accelerate drying.



 

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ISPO Trade Show: 2018 Report

The annual ISPO Trade Show took place 28 – 31 January this year. It saw 84,000 people involved in the outdoor industry descend on south Munich. For those who haven’t been before the sheer size and scale has to be seen to be believed. The event takes place at Messe Munich, in 16 huge aircraft hangers. This year saw 2,800 brands profile their latest and greatest innovations across the health and fitness, outdoor and snow sports industries. Attendance was down slightly year on year, as 2017 had 86,000 attendees, however exhibitors were up 2%. For 2019 ISPO is planning to expand even further, with two more halls planned, so 18 total.

For 2018 ISPO focused on two key elements – sustainability and digitalisation. Wandering through the halls you got a genuine sense of how important sustainability was becoming to the outdoor industry, something which Nikwax has pioneered since our early years. This year’s ISPO saw the CSR Hub bigger and more present than ever. The CSR Hub at ISPO focused on promoting sustainable brands through two areas – Brands for Good and Greenroom Voice. We were lucky enough to be one of the brands included, with Brands for Good highlighting Nikwax carbon balancing business operations over 40 years. Brands for Good also hosted an ‘Audience with…’ talk in their Speakers Corner, that featured brands who do good, talking about it. We were in good company as Nick Brown, Nikwax CEO, talked about social responsibility, alongside Gareth Mottram Páramo Clothing’s Commercial Director, Micke Magnusson, CEO of WeAreSpinDye, and Oliver Spies, founder of Stop! Micro Waste.

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The digitalisation of the outdoor industry was profiled by ISPO Digitize. The Digitize area showed great examples of digital in the industry across sales, marketing and production, profiling amongst others Adidas Terrex, who were back at ISPO for the first time in 12 years.

We focused on digital activation throughout the show – gaining over 100,000 Facebook live video views in the process. As Nikwax is more than just waterproofing at the end of 2017 we went on an expedition in the Alps to illustrate this. It was day one of the ski season in Oberstdorf, Germany and they had the biggest snowfall in 6 years. Our plan was to float two adventurers in Nikwax Hydrophobic Down treated sleeping bags, to show the superior water repellency of our technology. When we got there the temperature had dropped to -20 degrees and the lake we wanted to use was completely frozen over with 1 ft deep ice. Three of us picked up our ice axes and spent 3 hours breaking through the ice, to create a mini lake for our experiment. We then floated our two adventurers, at the same time, on the lake for 30 minutes. When they stepped out of the sleeping bags, they were totally dry thanks to Nikwax Hydrophobic Down being 50x more water repellent than conventional down.

Throughout the show we profiled Nikwax Hydrophobic Down in the Watersports Hall. We took outdoor industry journalists, put them in sleeping bags that use our Nikwax Hydrophobic Down technology, and floated them in the pool. As Nikwax Hydrophobic Down has supreme water repellency, the inside of the sleeping bag, and the journalist inside, both stay dry. After floating for ten minutes each the journalists stepped out of the bag and felt how dry it was on the inside, proving the superior water repellency of NHD. Industry media live streamed this to their Facebook and Instagram fans, gaining 113,000 video views as a result.

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We also created a digital content portal for the outdoor industry that featured downloadable assets from our NHD Experience adventure, our latest videos, our press releases, and digital Aftercare Guides in 18 languages.

Our activity drove many people to our stand who wanted to hear more about our technology, including those who may not have previously been aware of it. We had an absolutely fantastic ISPO 2018 and are already looking forward to 2019. We hope to see you there!